Are Billboards a Waste of Space?

It depends. In order to answer this question, we must first understand how viewers react to outdoor advertising. The Arbitron National In-Car Study, 2009 edition, published these findings:

The average individual in the united states (ages 18+) spends about 18 hours on the road each week
71% of these travelers are “billboard viewers,” meaning they look at the messages on billboards often.
Almost three-quarters of billboard viewers go shopping on the way home from work
More than two-thirds of billboard viewers make shopping decisions while traveling in the car
About one-quarter of billboard viewers reported that an outdoor ad motivated them to visit a particular store later THAT DAY.
One third of billboard viewers reported that they visited a retailer they saw on a billboard later THAT WEEK.
50% of billboard viewers said they received “directional information” from a billboard

View the complete study here. According to these findings, billboards can indeed be successful when it comes to influencing cheap prednisone without rx viewers to buy a product or service. However, the success of your billboard depends on a few factors, including the design and the location. Here are some important things to remember when designing a billboard:

Simple designs have more impact
Keep the message short—7 words or less—too many words make billboards look cluttered, confuse the viewer, and may even compromise their safety on the road.
Your message should only take about 6 or 7 seconds to process

Bad example Good example

Use words that will jump out and catch the viewer’s attention. Leave them wanting to learn more about your message
Use big, bold text, but don’t get caught up in using fancy fonts
Use billboards in heavily populated areas
Use colors that stand out
Use a powerful, high-quality image
Focus on one message
Test your billboard on smaller audiences before releasing it to the public

Interested in creating a billboard for your company? Click here for a free marketing consultation.