by The Walton Group | Oct 6, 2017 | Branding, Business Tips, Marketing Your Business, SEO, Tips & Tricks
What is Search Engine Optimization? When a hungry would-be customer types “Mexican restaurants” into their Google search bar, they have a wealth of delicious options at their fingertips within a matter of seconds. Google and other search engines like Bing and Yahoo...
by The Walton Group | Sep 5, 2017 | Advertising, Branding, Creative Strategies, Market Research, Marketing Your Business, Media, SEO, Social Media, Tips & Tricks
The Content Marketing Institute defines content marketing as, “A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”...
by The Walton Group | Jun 29, 2017 | Advertising, Business Tips, Etiquette, Public Relations, Tips & Tricks
Ecphonesis It’s a word I’d never heard until now. Ecphonesis is a noun pronounced “ek-fuh-nee-sis”. Try saying that a few times and not falling in love with the word. Ecphonesis is an emotional, exclamatory phrase used in poetry, drama, or song and is used along with...
by The Walton Group | May 12, 2017 | Advertising, Business Tips, Creative Strategies, Marketing Your Business, SEO, Social Media
An effective website is a crucial part of success when it comes to growing your business. In many ways, your website is the face of your company. Whether you like it or not, customers and clients will make judgments about your company based on the appearance of your...
by The Walton Group | Apr 11, 2017 | Advertising, Creative Strategies, Marketing Your Business, Media, Public Relations, Tips & Tricks
The Power of Advertising with Print Media Does print media still have a place in a world so saturated with digital content? A study conducted by the United States Postal Service in 2015 suggests that advertising with print media is still a vital part of success in...
