by The Walton Group | May 12, 2016 | Media, Tips & Tricks
The news industry has changed drastically in the past decade or so, they have changed how they distribute their news, how they present their news, and even how they receive their news. All these things have been altered to a new type of news platform. The days when we...
by The Walton Group | May 10, 2016 | Advertising, Public Relations, Tips & Tricks
What exactly is public relations? This is a common question that we have received time and time again from various kinds of people, whether they are business professionals, managers of a non-profit organization, or normal everyday citizens. It appears that the...
by The Walton Group | Apr 29, 2016 | Marketing Your Business, Tips & Tricks
Many small business owners adopt the philosophy that their company does not need a marketing strategy, that marketing is too expensive, hat they already know their customers and need to focus on prospects, or that simply promoting and running ads qualifies as a...
by The Walton Group | Apr 12, 2016 | Business Tips, Ethics, Etiquette, Tips & Tricks
Business relationships stabilize when both parties know, like and trust each other. Most potential alliances dissolve upon reaching the third element: trust. Here are five steps to solidify relationships: 1. Ask for the sale. After meeting the other party, go beyond...
by The Walton Group | Apr 7, 2016 | Business Tips, Market Research, Marketing Your Business, Strategy, Tips & Tricks
Previously we addressed the benefits of a Minimum Viable Audience (MVA) for small businesses and start ups. Now we will address 6 steps to generating a MVA. 1. Find your sweet spot. This is the combination of major skill set and passion of your company. 2. Tilt your...
