by The Walton Group | Sep 5, 2017 | Advertising, Branding, Creative Strategies, Market Research, Marketing Your Business, Media, SEO, Social Media, Tips & Tricks
The Content Marketing Institute defines content marketing as, “A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”...
by The Walton Group | Apr 7, 2016 | Business Tips, Market Research, Marketing Your Business, Strategy, Tips & Tricks
Previously we addressed the benefits of a Minimum Viable Audience (MVA) for small businesses and start ups. Now we will address 6 steps to generating a MVA. 1. Find your sweet spot. This is the combination of major skill set and passion of your company. 2. Tilt your...
by The Walton Group | Apr 4, 2016 | Business Tips, Cause Marketing, Market Research, Marketing Your Business, Tips & Tricks
Entrepreneurs and small business owners benefit most from establishing and utilizing a Minimum Viable Audience (MVA). An MVA is the smallest diverse audience that provides enough viable information to tell the business what people want to buy. You can tell you have an...
by The Walton Group | Feb 8, 2016 | Advertising, Business Tips, Market Research, Marketing Your Business, Public Relations, Strategy, Tips & Tricks
Print audiences are adapting with the surge of news gathering activity on the internet, but so are the newspapers. Most provide copy online and via mobile apps. Despite this apparent trend, print is not dead yet. In fact, revenues have gone up in the last several...
by The Walton Group | Jan 7, 2016 | Advertising, Market Research, Marketing Your Business, Public Relations
In order for any of your marketing, advertising or public relations efforts to come to fruition you must ensure that your messages are being directed to specific target audiences. Transmitting content via the internet requires detailed knowledge of the...
