by The Walton Group | Jan 17, 2018 | Advertising, Blog, Marketing Your Business, SEO, Strategy, Tips & Tricks
Every company should have an online presence. Even with this presence, most companies struggle to allow potential clients and customers find them. One way to success is in creating an effective AdWords campaign to bring you higher click-through rates and conversion...
by The Walton Group | Oct 6, 2017 | Branding, Business Tips, Marketing Your Business, SEO, Tips & Tricks
What is Search Engine Optimization? When a hungry would-be customer types “Mexican restaurants” into their Google search bar, they have a wealth of delicious options at their fingertips within a matter of seconds. Google and other search engines like Bing and Yahoo...
by The Walton Group | Sep 5, 2017 | Advertising, Branding, Creative Strategies, Market Research, Marketing Your Business, Media, SEO, Social Media, Tips & Tricks
The Content Marketing Institute defines content marketing as, “A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”...
by The Walton Group | May 12, 2017 | Advertising, Business Tips, Creative Strategies, Marketing Your Business, SEO, Social Media
An effective website is a crucial part of success when it comes to growing your business. In many ways, your website is the face of your company. Whether you like it or not, customers and clients will make judgments about your company based on the appearance of your...