by The Walton Group | May 18, 2018 | Advertising, Blog, Blog - Featured Post, Branding, Business Tips, Creative Strategies, Marketing Your Business, Media, Public Relations, Social Media, Strategy, Tips & Tricks
Would Donald Trump be the president without social media? This is a question that no one is really qualified to answer, but we do know that Trump understands the importance of social media. Trump appropriately tweeted the following in 2012, “I love Twitter…....
by The Walton Group | Feb 7, 2018 | Blog, Blog - Featured Post, Business Tips, Ethics, Strategy, Tips & Tricks
In today’s day and age, it is integral for companies to be as transparent as possible when it comes to their external and internal affairs. Transparency with the media is also something that comes in handy, especially with review websites, like yelp. Transparency in...
by The Walton Group | Jan 17, 2018 | Advertising, Blog, Marketing Your Business, SEO, Strategy, Tips & Tricks
Every company should have an online presence. Even with this presence, most companies struggle to allow potential clients and customers find them. One way to success is in creating an effective AdWords campaign to bring you higher click-through rates and conversion...
by The Walton Group | Jan 24, 2017 | Advertising, Business Tips, Marketing Your Business, Media, Strategy
Sign up for a free marketing consultation here. It depends. In order to answer this question, we must first understand how viewers react to outdoor advertising. The Arbitron National In-Car Study, 2009 edition, published these findings: The average individual in the...
by The Walton Group | Nov 14, 2016 | Business Tips, Marketing Your Business, Public Relations, Strategy
3 Key Parts to Strategic Planning By Linda P. Walton Each year begins with endless resolutions: we promise ourselves that we will do better, we’ll work harder and our businesses will be more successful. Then five minutes later we are bored or hopeless and drop all...
by The Walton Group | Apr 7, 2016 | Business Tips, Market Research, Marketing Your Business, Strategy, Tips & Tricks
Previously we addressed the benefits of a Minimum Viable Audience (MVA) for small businesses and start ups. Now we will address 6 steps to generating a MVA. 1. Find your sweet spot. This is the combination of major skill set and passion of your company. 2. Tilt your...
