The Internet and Your Public

The idea that life is shifting to the internet has been around for some time, but it is becoming more and more prevalent. There have been studies to show that most of the information gathered from the internet in the next 10 years will be through video. Organizations need to communicate where their public communicates, especially through social media and the internet. While it is an obvious statement, it is often overlooked and forgotten about. Being diligent about internet presence will continue to grow your brand and gain you recognition.

Social Media

Connectivity improves inclusivity but digital media also associates around a group of monopolies. These monopolies can include Facebook, Instagram, Pinterest, Twitter and LinkedIn. While not every social media platform allows a specific look into their analytics, it is easy to find what consumers are looking for through hashtags and check-ins at specific locations. Every click, post and like left on social leaves a trail that people can follow. Public relations and marketing experts use this data to discover and identify audiences and their public, as well as understand their motivation.

Understanding Your Public

The best way to understand your public is to associate your brand through social media. This means that having an active presence online will not only draw your consumer to your brand, but to also broaden your audience. With an active social media presence, your consumer will be able to like and share anything of interest to them about your product. The continued push for online products isn’t slowing down and will continue to grow in the coming years. Being prepared with an active online presence will help in the long run.