Entrepreneurs and small business owners benefit most from establishing and utilizing a Minimum Viable Audience (MVA). An MVA is the smallest diverse audience that provides enough viable information to tell the business what people want to buy. You can tell you have an MVA when:
- you receive enough feedback to suit your content to your audience’s wants and needs
- your audience grows through earned media (websites, blogs, etc.) and your existing audiences sharing your content
- you gain insight into your audience needs
A MVA helps small businesses and entrepreneurs
1. perform market research
2. build a better product faster
3. attract outside opportunity
4. better manage their spending
5. increase the value of their company
We’ll post on Thursday about how to build a MVA.